Breathing is life, breathing is laif®

Tuesday, 16. May 2017

Interzum 2017: Hornschuch presents laif® Vyp.

 

Interzum as market debut for laif® Vyp / the next generation of breathable artificial leather / milestone in the history of the surface specialist / breathable surface / sets standards for comfort / tearproof, durable, highly abrasion-resistant, easy to clean / can be used anywhere people sit for an extended period of time

Weissbach, May 16, 2017 – The motto #SEE #TOUCH #THINK #LOVE is like a common thread running through the trade fair year for the surface specialist Hornschuch. The four characteristics perfectly express the message that the company wants to convey. Hornschuch invites the interested expert audience to meet its Interior Team at booth E 40 in hall 6 at Interzum. Here, visitors can experience new high-quality artificial leathers and furniture films live as well as create individual solutions and holistic concepts for customer projects. The goal of all of it is to let the customers know that the look and feel of Hornschuch’s materials, their inner values and external attractiveness make them something special: surfaces that touch.

Hornschuch will also present its Concept Car THE PIONEER at the Piazza Textile & Machinery with the motto “Mobile Spaces”. With it, Hornschuch will show its complete spectrum of design competence in interiors and exteriors.

New generation

interzum will be the stage upon which the brand-new Hornschuch material laif® Vyp makes its market debut. The upholstery material belongs to the next generation of breathable upholstery materials. The innovative hybrid material of vinyl and polyurethane makes use of their best characteristics: the softness of the surface and the long life of the material. Here, only raw materials are used that do not contain any common solvents and are based on high-quality, aqueous PU systems and finishes. laif® Vyp is air and water vapor permeable. It makes sitting as comfortable as never before. It has already been used in THE PIONEER. There, the seat surfaces and lower side sections of the backs consist of the innovative material.

 

Milestone

 

laif® VyP represents a milestone in the history of the surface specialist. The innovation bundles the knowhow of six decades. Since 1958, Hornschuch has been marketing high-quality upholstery materials under the skai® brand for every imaginable application. laif® VyP is the culmination of this development. With its classic leather grain and a broad pallet of 15 trendy colors, laif® VyP opens new possibilities for the furniture market.

Comfortable and hard-wearing

Thanks to its breathable surface, laif® VyP sets new standards for comfort. No matter how long you sit, it isn’t sticky or unpleasant. The toughness of the material is also excellent. Sitting furniture is often pushed to its limits due to the constant stress over the years. With laif® VyP, surfaces look good even after many years. The material is tearproof, durable, highly abrasion-resistant, and easy to clean.

Versatile applications

Everywhere, where people sit for an extended period of time, seating furniture with the upholstery material laif® VyP offers excellent comfort. Such as in conference centers, in movie theaters, in hotel lobbies, or in offices. laif® VyP is perfectly suited for use in restaurants and trendy bars. VIP lounges are also the ideal venue for laif® VyP.

 

 

 

 

Hornschuch– a Brief Profile

 

In the Home Decoration business segment, Hornschuch produces and markets designer and functional films for the end consumer under the brand name d-c-fix®. Under the industrial brand skai®, Hornschuch provides films and coated substrate materials for the automotive, furniture, marine and construction industries. The result is the creation of high-quality furniture films for kitchens and bathrooms, as well as high-tech upholstery materials in the Interior business segment, special synthetics for vehicle interiors in the Transportation segment, and innovative window profile, door and facade films in the Exterior segment. The Hornschuch Group with its headquarters in Weissbach near Heilbronn is the world leader in surface design. The Group includes three production businesses: O´Sullivan Films, Inc., USA, kek-Kaschierungen GmbH in Southern Baden, and Hornschuch Stolzenau GmbH in Lower Saxony. With five international sales companies, the surface specialist operates in the important trendsetting and decision-making centres that are so important for the industry, namely Paris, Milan, London, Moscow, and Shanghai. In addition, there are representative offices in more than 80 countries. In total, the Hornschuch Group has around 1,900 employees worldwide. In March 2017, Hornschuch merged with Benecke-Kaliko AG. Since then, Hornschuch has been a member of Continental AG.

PI No.: VVI-PB 13.17 EN

 

Press contact:

Axel Schmidt

Group Manager Communications

Konrad Hornschuch AG

Salinenstrasse 1

74679 Weissbach

Germany

 

Fon: +49 (0)7947 81-522

Fax: +49 (0)7947 81-9522

E-Mail: axel.schmidt@hornschuch.de

www.hornschuch.com

 

Illustrations

 

 

 

Illustrations 1-2

The seat surfaces and lower side sections of the backs of THE PIONEER consist of the new, breathable material laif® VyP.

 

 

 

Illustration 3

Everywhere, where people sit for an extended period of time, seating furniture with the upholstery material laif® VyP offers excellent comfort. Such as in hotel lobbies or in restaurants.

 

 

 

 

Illustration 4

Thanks to its breathable surface, laif® VyP sets new standards for comfort. No matter how long you sit, it isn’t sticky or unpleasant.