Dress code: New Business

Tuesday, 31. January 2017

The Hornschuch Group Car THE PIONEER celebrates its world premiere in Bochum.

With THE PIONEER, the surface specialist the Hornschuch Group is presenting its own concept car for the first time / Five concept cars with Rinspeed already created / World premiere on February 1 at the 17th CarSymposium in Bochum / Citroen C4 Cactus as the basis / Dynamically mirrored exterior / Innovative materials, sophisticated design in the interior / New Business Look & Feel / Comfortable sitting position with laif® VyP / Breathtaking roof liner
Weissbach, Feb 1, 2017 – What will the automotive future bring? What form will individual transport take? What is the look & feel of the interior of tomorrow? The Hornschuch Group Car THE PIONEER provides the answers. With its captivating exterior that reflects the urban zeitgeist and modern business style. With an inspiring interior that consistently follows a business dress code. With an integrated material and design concept, designers and developers of the Hornschuch Group implement the vision down to the smallest detail. In this way the Hornschuch Group Car THE PIONEER shows how surfaces can transform the character of automobile spaces. And thereby provide a realistic view of how the new understanding of mobility will influence the design of the interior.

World Premiere in Bochum

The 17th Car Symposium is being held on February 1 at the RuhrCongress in Bochum. The event, which is held on an annual basis, has become established as a high-level meeting of the automotive industry: Over 1,200 senior managers and decision-makers discuss the opportunities and challenges presented by future mobility concepts. Exactly the right framework for a world premiere: The Hornschuch Group Car THE PIONEER is in the public eye for the first time.

First own Concept Car of the Hornschuch Group

The Hornschuch Group Car THE PIONEER is the first completely independent concept car of the Hornschuch Group. The world's leading manufacturer and marketer of surfaces made of foils and artificial leather is represented with its materials in many production models and supplies OEMs worldwide. In the last ten years, the Hornschuch Design Team has designed and produced five different concept cars together with the Swiss automotive visionary Frank M. Rinderknecht and his company Rinspeed. After the extent of the items produced continued to increase in size – for the Rinspeed Budii they comprised the entire design and material concept of the interior surfaces – the Hornschuch Group Car THE PIONEER is the consistent next step. The result was the creation of a platform with which the Hornschuch Group is able to impressively show its full range of skills in the field of interior and exterior surfaces - especially in the automotive context in this case.

Three Preliminary Design Studies on the Cactus Basis

The Hornschuch Group Car THE PIONEER builds on the Citroën C4 Cactus. This vehicle was chosen because in the interior in particular it is restrained - almost spartan - and so offered the Hornschuch Group Design Team a number of opportunities. Furthermore, the Cactus has large surfaces both inside and out on which the transformation can take effect in full. The vehicle possesses the character of a crossover, i.e. it has features of an SUV, a van and a station wagon. Of the three concepts that were developed in advance, the one being implemented is the New Business concept. Derived from this was the look and feel of the vehicle, as well as the material selection.

Dynamically Mirrored Exterior

The bodywork is decorated with a mirror film which is digitally printed with a diamond structure in night gray. The special aspect of this is a double progression structure: On the one hand the color in each diamond itself shows a progression, while on the other hand the diamonds increase in size from the front to the back.
The air bumpers, which are so typical of the Cactus, on the flanks as well as the front and rear are retained, but are provided with the modern design of skai® Diamond in the color copper rose, a material which was developed specifically for the vehicle and which takes up and implements the diamond theme in a different way. The accent color on the outside is highly polished copper. This is used on the roof line and on the C pillars, mirrors, at the front in the area of the fog lights and as a logo on the wheel rims.

Innovative Material, Sophisticated Design in the Interior

In the interior of the Hornschuch Group Car THE PIONEER, extensive surfaces from the entire Hornschuch Group are used. This begins with the instrument panel, which is covered at the top with a new TPO artificial leather material. This is adjoined by the skai® Softskin, which has won many awards with its particularly high-quality feel. Its supporting surface is a multi-tear-away knitted fabric that guarantees 100% airbag functionality. Both optically and haptically, the instrument panel takes up the Diamond structure once more and the copper rose color from the air bumpers. The instrument panel is also decorated with striking seams. The same materiality and coloration is used on the door panels. This color concept has the effect of a horizon in the vehicle interior. As a result, the Hornschuch Group Car THE PIONEER appears to be larger inside than it actually is.

Beneath the instrument panel, in the central part of the tower and on the floor, an expressive gray wood decor is used. In the first two applications it is digitally printed artificial leather, while on the floor the TPO material skai® Porto from the Hornschuch TranPOrter Collection is used. Here too, the surface stands out with its elegant, bright, high-quality natural wood look, while the material is also robust and easy to look after. In the floor area there are mats, which are also produced from TPO material, and there is also a wood decor. The noble black New Border edging strip with a copper-colored decorative seam rounds out the overall picture at the floor. Highlights in the interior are provided by the use of the color copper rose, for example for the central air outlets or the "fittings" of the loops which serve as door handles.


New Business Look & Feel

The business character of THE PIONEER is most clearly expressed on the seats. These are practically "dressed", meaning that they appear in the modern business style, wearing a "suit", "shirt" and "tie". The most striking feature is the tie. This runs over the headrest and the entire backrest of the front seats, but also decorates the two seats in the back. The tie consists of the specially developed material skai® Tex-Tie, which is enhanced by a fine textile structure. The color combination here is also copper rose. The "shirt", i.e. the white part of the head rest and back, is made of super-soft, vegan PU material with a delicate leather grain, with the color here being snow-white. The middle of the rear seat is also decorated by an oversized tie made of skai® Check-Brush, with a fine square cut in the color anthracite, which seems to “fall from the sky”. On the back seat, the snow-white runs into the gray shade of the seat surface. The "suit", which stretches over the backs of the front and rear seats, as well as the sides of the seat surface, consists of the same PU material with a fine textile pattern, but in the color night black.


Comfortable Seats with laif® VyP

Last but not least: The seat surfaces and lower side sections of the backs consist of the new breathable material laif® VyP, an innovative hybrid material made of vinyl and polyurethane, that is permeable to air and water vapor and makes sitting more comfortable than ever before. The material in elegant gray stands out with its elegant, value-adding diamond stitching. This is based on raised embossing, which perfectly mimics the stitching. The laif® VyP tie material was also used for the arm rests.

Breathtaking Roof Liner

It is worth looking up in the Hornschuch Group Car THE PIONEER. Because the elaborately crafted roof liner is a sight for sore eyes. The oversized tie, which reaches optically as far as the back seat, is placed centrally. As on the back seat, the material skai® Check-Brush is used here, with a fine square cut in the color anthracite. The tie is flanked by laser-cut PU material, with the lasered-out cuts being small, fine diamonds. Behind the PU material, the high-gloss, self-adhesive d-c-fix® film in rosé gold has been placed, which shines through the small diamond cutouts. The effect is a veritable starry sky. This sky was created completely by the Hornschuch Group member kek-Kaschierungen.

Hornschuch - a Brief Profile
The Hornschuch Group manufactures and markets design and functional films for the end consumer in the Home Decoration business segment under the d-c-fix® brand. Under the skai® industrial brand, Hornschuch produces films and coated substrates for the automotive, furniture, marine and construction industries. The Interior business segment produces high-quality furniture films for kitchens and bathrooms, as well as high-tech upholstery materials, while Transportation manufactures special synthetics for vehicle interiors and the Exterior segment innovative window profile, door and façade films. The Hornschuch Group, head-quartered in Weissbach near Heilbronn, is the world leader in surface design. The Group owns another three production facilities: O'Sullivan Films, Inc., USA, kek-Kaschierungen GmbH in South Baden and Hornschuch Stolzenau GmbH in Lower Saxony. With five sales companies, the surface specialist operates in the trend and decision-making centres which are important for the industry, namely London, Milan, Moscow, Paris and Shanghai. There are also representative offices in over 80 countries. Overall, the Hornschuch Group employs approximately 1,900 people worldwide.

PI no.: VVH-SAX 07.17 EN

Press contacts:
Axel Schmidt
Group Manager Communications
Konrad Hornschuch AG
Salinenstraße 1
74679 Weissbach

Tel.: +49 (0)7947 81-522
Fax: +49 (0)7947 81-9522
Email: axel.schmidt@hornschuch.de



Figure 1
With the Hornschuch Group Car THE PIONEER, the global automotive supplier impressively demonstrates its skills in the field of surfaces. This is an early study of the New Business concept.
Photo: Hornschuch Group


Figure 2
The interior reflects the diversity of the materials which the surface specialist has in its portfolio. Most of these were specifically designed for the Hornschuch Group Car THE PIONEER. According to the credo: The perfect surface for every application. Here is the interior in one of the first design stages. – Photo: Hornschuch Group


Figures 3/4
The design of the front and rear seats follows the modern business style. Including ties.
Photo: Hornschuch Group


Figure 5
The New Business Dress Code applies in particular to the interior. The seats wear a suit, shirt and tie, while noble wood decors enhance the interior.
Photo: Hornschuch Group


Figure 6
The interior is enhanced by the combination of high-quality surfaces. Wood optics, diamond stitching and high-gloss applications transform it into a business lounge. - Photo: Hornschuch Group


Figure 7
The seats are consistently designed according to the new business concept. The materials, colors and designs complement each other to create a harmonious whole. - Photo: Hornschuch Group


Figure 8
Three Members of the Hornschuch Group Car THE PIONEER design team at work. From the left: Mergim Shala, Carlos Teixeira, Ralf Imbery
Photo: Hornschuch Group


Figure 9
Nothing works without scribbles. Countless designs are created and
discarded again, until the interior takes shape.
Photo: Hornschuch Group


Figure 10
The explosive drawing shows which parts of the body have been changed by the Hornschuch design team. - Photo: Hornschuch Group


Figure 11
The side view shows the size pattern of the mirrored diamond film from the front to the rear – the course of the rhombuses on the side air bumpers is exactly the opposite direction. - Photo: Hornschuch Group


Figure 12
The Hornschuch Group Car THE PIONEER in its element: As a shining focal point in the urban space, it reflects the New Business World both inside and out.
Photo: Hornschuch Group


Further pictures of the Hornschuch Group Car THE PIONEER will be available by the end of February – please email with subject line "THE PIONEER – New Pictures" to axel.schmidt@hornschuch.de.

Follow the Hornschuch Group Car THE PIONEER on the social media channels
or visit: www.hornschuch.com/thepioneer/